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A set fee for unlimited storage was his goal.īackblaze is the cloud storage technology that he and a small team built from the ground up, and he says it’s the world’s easiest and cheapest to use. He also suspected that people who don’t know how much data they have would be leery of paying for storage by the gigabyte. He was also determined that storage should be at a remote location so copies wouldn’t be destroyed in fires or floods alongside originals. It would be simpler, he thought, to let people decide what not to back up, and otherwise back up everything except the operating system, applications, and temporary files.

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“I could never get it to work, and this is what we hear from people all the time.”Ī serial entrepreneur who started his first company at age 15, Budman set out to find a way to make data backup “brain dead simple.” He believed users shouldn’t need to locate files in their computers to back them up, or even have to select which ones to back up.

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Budman says it’s also “incredibly common to own an external hard drive but not know how to use it.” Even he was unable to figure out how to operate a one-touch drive he bought at Costco. Or they copy everything to an external hard drive once in a while-maybe before they go on vacation. Others have told Budman they “back up” important documents by attaching them to emails they send to themselves. He set her straight: iCloud’s free storage limit is 5 gigs, and it only synchs contacts, calendars, and music among iOS devices it doesn’t back up documents.

A reporter he spoke to, for instance, had a vague notion that her iMac was automatically backing itself up to iCloud for free. “There are a lot of things out there that seem like they’re maybe taking care of it,” Budman says. Many people he encounters are uncertain whether their data is backed up or not. It might seem obvious, but most of us are doing even less to protect our data than the woman who became Budman’s wife. There’s no way all your stuff fits on it, you’re probably not backing up to it daily, and you keep it in your laptop bag, so your backup drive would go with the laptop if it were stolen’.” So, a few years ago, when he found out how his girlfriend was backing up the gigabytes worth of photos that she stored on her laptop, he was dismayed. Gleb Budman is one of those techie types who is religious about backing up his computers.