Comfort/Familiarity: Fonts that make readers comfortable.Readability: Fonts that are designed for use in specific parts of the site (i.e.Legibility: Fonts, where each character is easily distinguishable from one another - a characteristic that will help you improve accessibility and the reading experience.When choosing the best web fonts for this list, we wanted to make sure that they each meet specific requirements and characteristics. Therefore, much of the prediction may be based on awareness and instinct.

While there is no predictive equation (no Times New Roman always equals THIS specific mood), we have grown up in a culture where personality associations have developed. Therefore, learning to predict how your font might make your audience feel is another assurance that your content achieves the optimal effect. In other words, the appearance of the font (irrespective of what the words say) gives off a specific mood and feel, which can alter the effectiveness of your content. Fonts also provide audiences with a taste of your company culture as quickly as website colors and graphics.Īlthough the typographical features of serifs often classify fonts, they can also be described as having more human-like personalities. So, when a site designer picks a font, it elicits a particular emotion, such as happy, welcomed, relaxed, daunted, positive, enticed, or earnest.įor this reason, designers need to understand the psychology behind each font type to design the website correctly. Achieving this helps you build consumer trust, increase your competitive advantage, and improve business opportunities and profits.įonts are essential for your brand or company because you want them to evoke positive emotions, provide easy readability, and improve your bottom line.Įvery font has its unique character, and font designers inject specific meanings in the fonts they create. Sites that provided readers with engaging content written in a premium, reliable font catch and retain attention. If your visitors feel comfortable reading your site content, they might stay longer than planned – especially new visitors. UX is directly related to business opportunities. Fonts not only affect user experience but interests, navigation speed, and many other aspects. The best practice is to choose a maximum of two or three fonts to ensure uniformity and clarity throughout your site. Similarly, choosing huge fonts is bad practice as they “shout” at the reader, which is deterring.Īlso, having too many fonts comes across as confusing and unprofessional, especially if they are on the same page. If the font is too tiny, potential leads may vanish in seconds. Having to do so does not positively affect their user experience.

Often, readers have to press their faces up against the screen to read the text.

Therefore, brand choice also revolves around understanding your target audience. Similarly, if your font needs to reflect a bank, playful fonts will not build trust, and your readers may not take your brand seriously. For instance, a romantic font like calligraphy or a quirky meme will not reflect your brand if you have a formal charity organization. Most marketers know their brand’s message, but your font choice needs to reflect and represent your brand’s character.

Font Choice Reflects Your Brand Character Therefore, choosing the right one with knowledge is critical to your site’s success. Website fonts account for 90% of the design.

Open sans web font kit